8 Best Etsy Alternatives in 2024 (With Features and Pricing)
Etsy launched in 2005 and has become synonymous with handcrafted items. This huge marketplace boasts millions of art sellers from across the world. Over the years, the platform has undergone changes and even accepted sellers of mass-market goods that were not handmade. Etsy also raised its fee to 6.5 percent in 2022, which made sellers unhappy.
Etsy still commands the lion’s share of the handcraft market online. However, cutthroat competition makes it less appealing to small vendors who are trying to get their products seen in a crowded place. If you want to start your art store online, here are the top 8 Etsy alternatives in 2024.
1.) Bonanza
Bonanza is a general online marketplace where you can sell crafts, arts, and collectibles, just like Etsy, plus other stuff. Sellers can list items and upload product photos for free to the “booth, ” the equivalent of an Etsy shop. However, they’ll pay a final 3.5% value fee.
Bonanza allows sellers to import items directly from Etsy and create automated listings on eBay, Nextag, and Google Shopping. Sellers can make best offers and even accept price negotiations. This option appears as “OBO: next to the listing price.
Key Features of Bonanza
- Import listings: Sellers import product listings from platforms like eBay, Etsy, and Amazon.
- Websites: Sellers can create a branded online presence while managing their inventory through Bonanza.
- Customer Marketing Tool: It allows sellers to market to first-time buyers and make them repeat shoppers.
- Seller Stats Dashboard: Sellers can access actionable data, such as item views and revenue, to improve their online business.
- Google Shopping integration: Bonanza listings can appear in Google search results to reach even more customers.
- SEO tools: Sellers can access advanced SEO tools to optimize their products for higher search engine rankings.
Plans and Pricing
New sellers who activate a Bonanza Booth incur a non-refundable $14.99 setup fee.
- FOV under $1000: $0.25+ 3.5% of FOV for standard booths.
- FOV over $1000: $0.25 + 3.5% of FOV for standard booths.
Pros
- Free product listings
- Seller-focused features
- Create targeted coupons
- Easy importing
Cons
- Limited customization options
- $0.25 fee for every product sold (non-members)
2.) IndieMade
IndieMade is another Etsy alternative that’s geared towards artists and art sellers. It features a basic online store builder, events calendar, a blog and a news section. With IndieMade, you get a couple more features for a satisfying brand experience. You can import items from your Etsy store with a single click. However, there’s limited options for product categories, which can put off entrepreneurs with huge product offerings. If you would like to offer a broad range of products across multiple categories, consider the other Etsy alternatives on this roundup.
Take advantage of IndieMade’s free 30-day trial to try out their platform.
Key Features of IndieMade
- Multiple integrations: Connect your store with Google Analytics, Pinterest, Printify and Shipstation
- SEO-friendly themes: Choose from 12 customizable themes
- Payment integrations: It supports PayPal, Square and Stripe, and manual method.
- Photo galleries and blogs: Sellers can create and manage both galleries to showcase their work and blogs.
- Product management: Sellers can create product categories, edit products in bulk, create variations, track inventory
- Marketing promotions: Sellers can issue sitewide discounts and coupons to buyers.
Plans and Pricing
| Basic – $4.95 | Standard – $12.95 | Pro – $4.95 | Plus – $19.95 |
|---|---|---|---|
| 10 products | 250 products | 500 products | Unlimited products |
| 10 pages | Unlimited pages | Unlimited pages | Unlimited pages |
| 10 galleries | Unlimited galleries | Unlimited galleries | Unlimited galleries |
Pros
- User-friendly web builder
- Nice collection of themes
- Easily sync with Etsy listings
- Free, 30-day trial
Cons
- No marketplace
- Takes time to gain traction
3.) BigCartel
Big Cartel is a platform that assists independent artists, photographers, artisans, bakers, authors, and other types of creators in their efforts to create and sell items that they believe in. It does this in a simple format.
BigCartel is made for individual creatives and small businesses that want to make money selling their crafts online. The platform doesn’t charge listing or commission fees, and sellers have more control of their shops and brands courtesy of their websites. As of 2024, BigCartel powers over 3 million online stores.
With BigCartel, you can set up an online shop even if you have no coding knowledge. You get free SEO-optimized templates, robust features, and integrations. Human support is available to assist you with store setup if you get stuck. The handy import tools let you quickly export listings from your Etsy store to your new Big Cartel shop. Higher level plans offer inventory tracking, bulk editing, and Ad support. Try their forever-free plan today.
Key features of BigCartel
- Product variant groups
- Sales tax autopilot
- Accept cards, PayPal, Afterpay and more
- Mobile apps for ioS and Android devices
- Sell online and in person
Pricing and plans
Whether you’re just starting or have an active store with a huge inventory, BigCartel has a plan for you.
| Free Gold Plan – $0/month | Platinum Plan – $15/month | Diamond Plan – $30/month |
|---|---|---|
| Free, SEO-optimized templates | Free, SEO-optimized templates | Free, SEO-optimized templates |
| 5 product listings | 50 product listings | 500 product listings |
| Five images per product | 5 images per product | 25 images per product |
| Sell online | Sell online and in-person | Sell online and in-person |
Pros
- Zero listing and transaction fees.
- Real-time sales dashboard
- Discounted annual plan
- Easy integrations
- Real human support
Cons
- Fewer customization options
- Limited payment options
- Lacks a search functionality
4.) Goimagine
It’s an online marketplace for creatives and artists who want to sell their handmade goods. Unlike Etsy, which now allows mass-produced goods, GoImagine maintains strict guidelines, allowing only handmade items.
The platform offers three membership plans. Each plan includes a storefront on the site, mobile app, and Etsy import option, plus other features. The topmost plan, Mosaic, offers the option to create a branded online store and domain integration. Charges do not include the payment processor’s fees.
Key Features of Goimagine
- Custom-brand websites: Sellers can create personalized websites and connect them with their domains.
- Product options: Sellers can create product options such as color, size, and material.
- Product categories: Sellers can assign their products to categories.
- eCommerce tools: The platform offers various tools to manage inventory, orders, coupons, ads and analytics.
- Etsy import: Send your product listings in a .csv file to their support.
- Maker circle: Community built for artists and makers
Pricing and plans:
| Launch – $2.50/month | Thrive – $5/month | Mosaic – $10/month |
|---|---|---|
| 5% transaction fee | 5% transaction fee | 5% transaction fee |
| 20 product listings | Up to 200 listing | 1000 product listings |
| Import from Etsy | Import from Etsy | Import from Etsy |
| – | – | Includes branded website |
Pros
- Allows Etsy importation
- SEO tools for pages
- Shopping cart coupons
- Seller help center
Cons
- Only allows US-based sellers to register
- Strict selling guidelines
5.) Shopify
Shopify is the best Etsy alternative in 2024 for creatives and entrepreneurs who want to sell products on their own stores. The all-in-one platform is user-friendly and offers hundreds of templates with easy branding and customization.
Shopify has zero listing fees, offers unlimited products, and gives sellers more control over their online stores. With Shopify, you get more flexibility than Etsy can provide. Some merchants started at Etsy before migrating to Shopify, in a seamless way.
The best part is sellers have full control over their online stores, including their customer lists.
Key Features of Shopify
- Desktop and mobile: Run your store from your smartphone or desktop computer.
- Centralized admin: Sellers can manage marketing, reports, discounts, catalogs, and more.
- Online store editor: Using the feature, sellers can create and personalize their stores.
- Shopify checkout: Allow for reliable and fast checkouts.
- Shopify POS: It allows merchants to sell in-person and seamlessly connect to their online store.
- Free and paid themes: A range of free and premium themes that sellers can customers on the fly.
Pricing and plans:
| Basic – $32/month | Shopify – $92/month | Advanced – $399/month | Plus – $ 2,300/month |
|---|---|---|---|
| 10 inventory locations | 10 inventory locations | 10 inventory locations | 200 inventory locations |
| 24/7 chat support | 24/7 chat support | enhanced 24/7 chat support | Priority 24/7 phone support |
| 2% transaction fees | 1% transaction fees | 0.6% transaction fees | 0.2% transaction fees |
| Limited data access | Full data access | Full data access | Full data access |
Pros
- 70+ customizable templates
- Omnichannel selling tools
- Access to SEO tools
- Supports multiple currencies and languages
- Easy to scale up
Cons
- No free plan
- Fees can add up over time
6.) Amazon Handmade
Amazon Handmade Selling your handmade items or crafts on Amazon Handmade could be a great way to get your product in front of loyal Amazon customers. However, charges are higher than other online marketplaces. Amazon takes a 15% cut per transaction on top of monthly fees.
Key features of Amazon Handmade
- Custom storefronts: Create a personalized storefront that showcases your products and brand.
- Global reach: Artisans can sell to millions of Amazon customers worldwide.
- Marketing and promotions: Supports no-cost promotions and cost-per-click advertising to drive sales.
- Performance monitoring: Sellers can track customer service, account health, and shipping performance.
- Product categories: Over 15 categories include artwork, clothing, handbags, jewelry, pet supplies, stationery, and toys.
- Customer reviews: Buyers can leave reviews and ratings for sellers after purchasing handmade crafts.
Pricing and Plans
| Individual – $0.99 per item sold | Professional – $39.99 per month |
|---|---|
| Manage seller-fulfilled orders | Manage seller-fulfilled orders |
| Single product listings | Single product listings |
| – | Manage inventory in bulk |
| – | Add multiple users |
Pros
- Pro selling fee waiver
- user-friendly automated direct deposits
- Time-saving Fulfillment by Amazon (FBA)
- No hidden fees
Cons
- Sellers compete with in-house brands
- Additional fees for specific services
7.) iCraftGifts
iCraftGifts.com is an online marketplace for handmade art, crafts and fashion. It connects artists, designers, and craftspeople with consumers who love unique, handcrafted items. Creators can set up their own stores, show off their products and take custom orders or commissions directly from customers.
Key Features of iCraft
- Handmade Only: iCraftGifts focuses on true artistry, featuring only handmade items, so you get a curated selection of great products.
- Community: The site has lots of content for community members, including blog posts, message boards and event listings. Members can also add their own content.
- Bulk Products Importer: Import all your products into your iCraft store from online marketplaces like Etsy, eBay and Artfire.
Pricing and Plans
| Monthly Package – $15 | 6-Months Package – $12/month | 1-Year Package – $10/month |
|---|---|---|
| Unlimited items | Unlimited items | Unlimited items |
| Interchangeable | Interchangeable | Interchangeable |
| Free or discounted domain | Free or discounted domain | Free or discounted domain |
| Connect social feeds to store | Connect social feeds to store | Connect social feeds to store |
Pros
- Free automatic deposits after each sale
- Access to sales tools, coupons
- Free automatic deposits after each sale
- Cancel any time
Cons
- One-time $25 registration
- Vintage items are not allowed
8. Ecwid
Ecwid is an e-commerce platform where you can create and manage your online store easily. Founded in 2009 and acquired by Lightspeed in 2021, they have over 1.5 million merchants in 175 countries. Ecwid allows you to add an online store to existing websites, social media pages, blogs and marketplaces, so it’s perfect for small and medium businesses.
Key Features of Ecwid
- Integration: Ecwid can be added to any website by embedding a widget, no separate domain required.
- Multichannel Selling: Sell on multiple platforms, including Facebook, Instagram, TikTok and major marketplaces like Amazon and eBay, all from one dashboard.
- Product Management: Physical and digital products, unlimited product variations (like size and color), easy import/export via CSV files.
- No Transaction Fees: Forever Free plan with no transaction fees for startups.
Pricing and plans
| Free | Venture | Business | Unlimited |
|---|---|---|---|
| 5 products | 100 products | 2500 products | Unlimited products |
| Repeat orders | Repeat orders | Repeat orders | Repeat orders |
| Instant site | Instant site | Instant site | Instant site |
| – | Gift cards | Gift cards | Gift cards |
Pros
- Sell on the go
- Integrate with Amazon, eBay, Walmart
- Sell across Facebook, Instagram and Twitter
- Customizable online store
Cons
- SEO features need improvement
- Product variation is not available with free plan
